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Apple Announces EU App Store Policy Changes

Apple Announces EU App Store Policy Changes

• Apple has announced changes to the EU's App Store policy from June 27-28, 2025, to comply with the Digital Markets Act (DMA) and avoid further fines.

• Key changes include:

- External Payment Options & Steering: Developers can now link to cheaper deals and provide users with links to external payment methods.
- Two-Tier Fee Structure for App Store Services: The Basic Tier (5% fee) includes core features but excludes automatic updates, pre-downloads, and advanced tools.
- Core Technology Commission: A 5% commission applies to external purchases, replacing the old €0.50 per-install fee after the first million annual installs.
- Alternative App Stores & Sideloading: EU developers can now distribute apps via alternative app stores, and Apple must support sideloading and third-party browser engines.
- Safeguards & User Protections: All sideloaded or third-party apps require Apple notarization, malware scanning, and may have more limited support.

• The changes follow a €500 million fine issued in April for anti-steering rule violations, with potential daily fines of €50 million if non-compliant. EU regulators will assess whether Apple’s terms meet DMA requirements and may solicit public and developer feedback before deciding next steps.
 

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