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Apple's 75% Premium Market Share: Country-Specific Drivers

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Apple's 75% Premium Market Share: Country-Specific Drivers

 

Apple's 75% Premium Market Share: Country-Specific Drivers

Apple's 75% Premium Market Share: Country-Specific Drivers

(Phones >$800; Source: Counterpoint Research, July 2025)

Asia: Core Growth Engine (58% of Global Premium Sales)

CountryiPhone 16 Pro/Pro Max ShareKey Drivers
China82%• Duty-free boost in Hainan
• Huawei supply constraints
• Deep iOS-WeChat integration
India71%• 40% sales via EMI schemes
• "Pro" camera demand (wedding season)
• Apple Stores in Delhi/Mumbai
Japan79%• Aging population prefers iOS simplicity
• Carrier subsidies (Docomo, SoftBank)
South Korea68%• Foldable fatigue (Samsung Z Flip 6)
• Titanium design status appeal

Other Regions

RegionApple's ShareTrends
North America73%Carrier trade-in deals ($200+ off)
Europe69%EU "right to repair" compliance trust
Middle East81%iPhone 16 Pro's heat-resistant design

Competitive Landscape

  • Samsung: 18% share (Galaxy S24 Ultra, Fold 6)

  • Google: 4% (Pixel 9 Pro)

  • Huawei: <2% (Pura 80 series, China-only)

Why This Matters

  1. Pricing Power: iPhone ASP (Avg. Selling Price) hits $1,150 – highest ever.

  2. Supply Chain Shift: 30% of iPhones now assembled in India/Vietnam.

  3. App Economy: iOS generates 4.5x more app revenue than Android in premium segment.

Projection: Apple to hit 80%+ premium share in India/SE Asia by 2026.

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