Xiaomi's YU7 Electric SUV Launch in China

Xiaomi's YU7 Electric SUV Launch in China

• Xiaomi announced 240,000 orders within 18 hours, with 289,000 pre-orders placed in just one hour after launch.

• Total book-ins at up to 315,900 within 72 hours, covering offline showrooms.

• The YU7 is priced 4% lower than Tesla’s Model Y, with a range of 835km and a larger 96.3 kWh battery with fast-charging capabilities.

• Xiaomi shares surged after the launch, hitting record highs and outperforming other major tech/e-mobility players for 2025.

• The mid-to-large luxury SUV offers RWD and AWD options, 235–508 kW output, and a performance 0–100 km/h time of 3.23 s at the top end.

• Offers include free driver-assist software, whereas Tesla charges roughly 64,000 yuan extra for FSD.

• Xiaomi plans to deliver up to 350,000–400,000 units in 2025, leveraging its smartphone-style supply chain and new EV factories.

• Analysts predict Xiaomi’s entry is forceful enough to compel Tesla to reconsider pricing, offer FSD for free, or introduce new incentives.

• Tesla’s share of the Chinese EV market has dropped from 15% in 2020 to around 7.6% in early 2025.

• Production scale-up is critical, with Xiaomi's current Beijing plant outputing 150k units/year.

• The YU7 is a strategic move by Xiaomi into the EV elite, undercutting Tesla in price, outperforming in range, and integrating deeply with its broader tech ecosystem.