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Global Smartwatch Market Performance in Q1 2025


 Global Smartwatch Market Performance in Q1 2025

Key Drivers of Decline:
• Weak performance in India & North America: 33% YoY drop in budget models under ₹5,000.
• North America: 11% YoY decline due to sluggish sales among major brands.
• Pressure on Apple and Samsung: Apple Watch shipments fell by ~9% YoY, but maintained leadership position with about 20% global market share.
• Bright Spots: China surged with a 37% YoY growth, driven by strong performances from Huawei, Imoo, and Xiaomi.
• Kids’ smartwatches and mid-tier wearables saw growth of ~21%, reflecting consumer preference shift towards health tracking and ecosystem value.

Counterpoint Analysis:
• Predicts a modest recovery of ~3% growth across 2025, fueled by renewed interest in advanced sensors, AI features, and medical-grade functionality.
• Market is likely in the middle of a transition, with a 3% expected rebound later in 2025.

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