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Global True Wireless Stereo Earbuds Market Forecasts

Global True Wireless Stereo Earbuds Market Forecasts

• Counterpoint Research predicts a modest 3% increase in TWS shipments in 2025, slowing from earlier rapid expansion. Growth is driven by the sub-$50 budget segment.
• Xiaomi is expected to surge at +22% on affordable models and Asia expansion. Samsung is expected to grow at +9% due to its device ecosystem and AI-enhancements. Apple is slightly soft at –0.4%, pending a stronger refresh in 2027 for the AirPods line.
• Budget brands like boAt are shrinking (–17%) amid rising competition.
• The global TWS market is projected to skyrocket with a CAGR of ~34–36% through 2028, reaching up to ~$305B (2028) or USD 1.3 T by 2033.
• Asia-Pacific dominates with over 40–42% share, fueled by rising incomes in China & India. Online sales account for ~65% of TWS revenue. North America & Europe hold a combined ~50–55% share in 2023.
• Key trends accelerating growth include the integration of AI-driven ANC, voice assistants, live translation, and biometric sensors.
• Price-power expansion is driven by sub-$50 models hitting 50%+ of volumes in Q2 2024. Mid-range (~$100–199) still lead in revenue across 2021–2028.
• New form factors include the surge in half-in-ear designs (e.g., AirPods U) and better battery & codecs.
• The TWS market size is expected to reach hundreds of billions USD by 2028, with main drivers being AI features, affordable pricing, Asia-Pacific demand, and improved hardware.
 

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